As a brand centered around daily affirmations and positive reminders, the number one question we get asked is “How do I choose the power word for me?”
The honest answer is that there’s no one right power word for any person. The reminders we need in our lives change over time, sometimes even throughout the day! Our bracelets are based on reminder practice and the power of positivity. We believe that there is power in putting reminders where we can see them, all day every day.
The most important part of reminder practice is being true to yourself and figuring out what you need to be reminded of. Today we’ll take you through the conversations we have with customers, and help you decide on the power word that’s right for you.
We always start with a simple question: What’s going on in your life right now?
Power Word Bracelets are made to be worn daily, so we start by thinking of the day-to-day in your life. How are you walking around feeling? What are you struggling with? What’s on your mind?
By figuring out what season of life you’re in, you can start to think about what reminders can help you get through the day.
The next thing we ask: How are you feeling?
According to Positive Psychology, positive affirmations are positive phrases or statements used to challenge negative or unhelpful thoughts. It’s true, positive affirmations actually have the power to change the way you think, and in turn, the way you feel.
If you’re facing personal challenges and are feeling anxious and unsure throughout the day, consider one of our bestselling power words, B Fearless. This power word challenges feelings of self-doubt and insecurity, and reminds you to hold your head up high and go for it!
If you or a loved one is battling illness and feeling run down, we recommend a B Strong bracelet to remind you of your strength. B Strong is the ultimate affirmation of perseverance, community, and positivity.
Maybe things are going great, but you feel like the next big thing is just around the corner. If you need the courage and a little extra push to make it happen, check out our bracelets B Limitless and B Badass – two picks for the go-getter with big dreams.
Meet our power words, and find the positive affirmation that’s right for you.

B Strong
Things happen right, and things happen wrong. Courage and strength will help you to B strong. For the girl who is up against the world and somehow has the strength every day to keep moving, keep pushing, and keep a smile on her face. B strong is to remind her that she is not alone, and this battle she’s fighting won’t last forever.

B Fearless
Like a maze in the dark, sometimes you’ll miss. Stay calm and focus, you must B fearless. Life gets scary, especially for risk takers and those willing to put themselves on the line for what they love. This girl has felt fear and she’s never let it hold her back. She is determined, steady, and ready to grow through what comes her way.