Welcome to a The Power to B, a community aimed at bringing women together in joyful empowerment.

The Power to B is so much more than a piece of jewelry. It’s a reminder practice that began after finding strength in positive affirmations during a very challenging time in our lives. Together, we faced 6 years of fertility struggles. During this time, we were on an emotional rollercoaster. There were days we felt ashamed, fearful, weak & hopeless…

We turned to our own methods self-help methods of positive affirmations to keep us working towards our end goal of being moms. Christina began creating screen locks on her phone that she would catch glimpses of throughout the day. Raeann used post-it notes on her mirror that she would wake up and go to bed to. The problem with these is that catching glimpses of them were sporadic throughout the day and at this time, we needed something all day, every day. We grew up in the jewelry business so we thought, lets create a positive affirmation in the form of jewelry that you can wear on your wrist and be reminded of your strength all the time.

We never dreamed that our darkest days would lead to our brightest days ahead. We knew that this practice and jewelry could help so many more women. So, we listened to hundreds of women’s challenges and found the words that inspired them most. We turned the most popular words into our core collection of Power Word Bracelets; STRONG, FIERCE, FEARLESS, LIMITLESS & BADASS. There were women facing challenges in school, relationships, cancer, financial debt, divorce, fertility, becoming new moms, grieving loss and so much more, all finding strength in wearing their Power Word.

We believe that with great challenge, comes strength. Whatever you are going through, WE GOT YOU!

I’m Chrissy, the founder and creative force behind The Power to B!

I can’t say there was a defining moment when I came up with The Power to B, because it’s a project that’s been in the works my whole life. I’ve had days that require me to B Strong, weeks that have me struggling to B Fierce, and years of believing in my power to B Limitless in bringing this vision to life. I’ve been through it – relationships, career changes, personal challenges – you name it.

Visual reminders of my strength are what have gotten me through the darkest times and have made the bright times brighter.

My passion for powerful words, even as a kid, is ironic as I’m really at a loss for words now. The impact this brand is making on our growing community of women is greater than I ever could have dreamed, and you’d better believe I have a notebook full of what’s coming next.

I’m Raeann, the strategic powerhouse that’s brought this brand to life!

I always knew The Power to B’s message would resonate with women far beyond our local jewelry store’s reach. The authenticity of our brand comes directly from the women brave enough to share their stories with us, and that’s why it’ll never truly be complete.

Every day I meet someone who is up against a new battle, has a new opportunity in front of them, or is just missing the right words to say to someone they love.

I take all of this in, mesh it with our own experiences, and deliver strength to women through beautiful products that always seem to say the right thing. With my B Fierce bracelet on my wrist, I’m always thinking about how we can better serve our community and make our message reach even further, bringing The Power to B to women everywhere.

Just like the women who wear our jewelry, we’re totally unique, but connected by The Power to B.

Shop Power Word Cord Bracelets

THE POWER TO B CORD BRACELETS $68